Price comparison is made difficult by hidden charges. sletoh displays the prices that supplier websites give to us but some websites exclude local country tax (VAT in the UK), credit card charges and other fees. Its similar to the airlines adding on fees for priority boarding, meals, baggage and even sitting next to each other – but that’s another can of worms for a separate blog!
In this entry I am going to focus on the after sales part of the equation and what happens when you want to speak to the website you booked with. Is it in the same country or do you have to call abroad at great expense? The scope of this matter is very wide so I am going to limit this blog to UK based websites and UK based customers. How much does it cost to call your travel company?
0870 Numbers
A friend of mine complained to me that he spent 45 minutes calling his bank to have an incorrect £11 fee removed from his account. The call cost him dear and a portion of it goes into the banks already bulging coffers. Its no wonder the banks are making record profits when they hide behind semi-premium rate numbers, keeping their customers waiting whilst clocking up more revenue.
0870 numbers are a problem because on average they cost a lot more than calling a normal UK phone number such as 0207 (London), 01422 (Halifax), 0113 (Leeds). 0870 are also excluded from most free call plans on mobile phones and landlines. Whenever you call 0870 and its cousins 0845, 0871 you are paying more than you should for the call.
Sadly, all but one of the websites that sletoh currently compares use 0870 numbers:
- ActiveHotels – 0870 7120689
- diytravel – 020 7183 7183
- Laterooms – 0870 300 6969
- OctopusTravel – 0870 1624033 or 020 7760 6051
- Superbreak – 0870 234 0354
I had a scout round the web and found more companies using 0870 and profiting from customers calls:
- reserveahotelonline – 0870 4215081
- Alpharooms – 0871 911 0030 or 0200 200 9366
- HolidayNights – 0870 027 2096
This is very disappointing! The use of 0870, 0871 is widespread in the travel industry and its not just for after sales care as I thought it would be – its for sales lines too. As soon as you make an enquiry with many of these companies you are paying too much for the phone call.
If you know of any other UK based travel websites that I should add to this list, please add a comment to this blog.
about 5 years ago
Dear Blogger,
We do take on board and in fact welcome client feedback, particularly with respect to the very topical issue of 0870 numbers. Our 0870 number was first introduced when we launched online some 3 years ago. We found that as a Manchester based company, having this number enabled us to attract and work with clients all over the world, which of course is one of the key aims as an online company.
Despite this advantage we have recently become aware that some clients feel the 0870 number is unfair due to the costs incurred by the caller.
At Reserveahotelonline.com our Reservations Team are always more than happy to call clients back if they prefer us to, and in addition to this, on our website we do have an option for clients to email us with a “call me now” message to ensure they do not incur any charges on their phone bill when speaking to our team. Furthermore we have taken a key decision to have a personalised Reservations Team on hand and not a Call Centre so clients are not waiting on hold for more than a few seconds at a time.
Plans are already in place within our organisation to change over from an 0870 number to a more cost effective option for our clients but these matters do take time as they also have further implications on all other elements of our marketing. With this in mind, we ask clients to understand we are continually trying to improve our level of service and are always open to your suggestions of how we can assist you with your bookings in the most effective way possible.
For further feedback, please feel free to contact our team directly on info@reserveahotelonline.com
Many thanks
Jacqueline
Head of Marketing
Reserveahotelonline.com