The mammoth hotel sites are like the socialites of the online hotel world – they are charming, easy to use and everybody knows their name. But all the same most of it is just a put on to exert a pull on the consumer. Apparently no part of the mega website is safe from this usurp, including the user review.

Travel Journalist Ed Hasbrouck breaks down the door into the fake user site world with his Practical Nomad Blog when he transcribes a discussion at the 2006 PhoCusWright marketing conference.

“Elias Plishner, V.P. of the interactive division of the McCann-Erickson advertising agency, More >