I (Ben Jackson) was at the Affiliates 4U exhibition at Excel London in October 2009. During one of the sessions, sletoh.com was reviewed by an expert panel in front of an audience of approx 150 delegates. The review highlighted a few short-comings on the site which we have since been working to address. The main outstanding issue relates t the site name and the fact that nobody realised that ‘sletoh’ is ‘hotels’ spelt backwards.

In a straw poll of the audience only 1 delegate owned up to liking the name. Most seemed to believe that a keyword based name would be better. We are not going to change the name but we are going to improve the logo to help people see the meaning of sletoh.

The current logo mentions our slogan “hotels back to front” but the font is clearly too small as nobody could see it, even with the site displayed on a massive screen during the exhibition.

sletoh

sletoh.com Original Logo

We have therefore started the process of a logo re-design. The main aims are:

  1. Better recognition of ‘sletoh’ being ‘hotels’ backwards.
  2. Larger font for the slogan ‘hotels back to front’.
  3. Clarity of web address.

Here are the designs that we have been looking at. Which do you prefer or should we start again from scratch?

sletoh logos