On April 20th 2011 a hotel merchant (who we cannot name) terminated their affiliate program on Affiliate Future. Affiliates linking to this merchant via this network must now:

  1. Modify all links to go through another network.
  2. Replace the links with another hotel merchant.

Both of these options require an investment of time and effort from affiliates. Many will not modify the links and the merchant will pick up free bookings at the expense of affiliates.

Over the past year several big merchants have moved networks (e.g. Sunshine.co.uk) and others have gone bust (e.g. Xcapewithus, Reserveahotelonline). Each time the administration burden on affiliates is huge. More >